November 20, 2008: Search Engine Event with Mike Moran

We are thrilled to have Mike Moran back for our November 20th networking event.

Here is an excerpt from the book review of Mike Moran's Search Engine Marketing Inc.second edition from Click Z:

Ten pages shorter than the first edition and accompanied by a two-hour DVD, Mike Moran and Bill Hunt are at it again with their soon-to-be-released second edition of "Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site."

Driving well-qualified, highly targeted search referred traffic to you company's Web site isn't getting any easier. Building successful SEM (define) strategies demands a well-balanced mix of business, writing, and technical skills. Because few people master these three skill sets, the authors strive to help fill the gap with their detailed presentation of what SEMs really need to know in today's so-called Web 2.0 world.

If you're looking for shortcuts and tips to help move your company's Web site to top positions in the search engines, this isn't the book for you. Moran and Hunt stress that you don't need "tricks" to build a successful SEM strategy. What you need is methodology and a plan that must be executed flawlessly around your company's business and online marketing goals. The authors help readers learn what collaborative SEM is all about.

Read Full Review Here:
http://www.clickz.com/showPage.html?page=3630945

We are happy to announce that this amazing event will take place at the Sheraton in Tarrytown.
600 White Plains Rd.
Tarrytown, NY 10591

This will be a very well attended event.
Please email Lindsay at: info@acw.org to make your reservations in advance.
Sponsorships for this event are also available.

Members: $48 in advance; $55 at the door
Non-Members: $60.
Students: $25.