1. Acknowledgment - be applauded for your firms talent
2. Recognition - showcase your winning awards in your office, on the ACW Web Site, in press releases and with duplicate awards for your clients
3. Participation - be a part of the area's biggest awards show for creative excellence
4. Praise - congratulate your staff and teammates for all their hard work; reward them with a night out at a spectacular venue
5. Competition - see what your peers and competitors are doing (and winning)
6. Promotion – show prospective clients your creative genius
7. Differentiation - demonstrate how your talent is different than your competitors
8. Appreciation - reinforce your creative talents to your current clients
9. Connection - interact with other award-caliber industry professionals, suppliers and the media
10. Participation - involve yourself and get ideas to make our industry more vital
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