The fine art of selling ice to the Innuits

This is an article published in the Westchester Business Journal about our 36th Big W Awards:

The fine art of selling ice to the Innuits
Ad awards show dishes kudos in 58 categories
By Bryan F. Yurcan

After 39 years, the Advertising Club of Westchester continues to grow by incredible leaps and astounding bounds each year. (This is advertising, after all.)

And the Ad Club’s signature Big W Awards continue to expand as more public relations, marketing and advertising firms pop up in the county.

The 36th edition of the awards took place in June and featured 300 entries, a record number, according to the Ad Club’s President Rodica Ceslov.

“We were very pleased that the bar is being raised every year,” she said. “We have new firms enter each year.”

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